Art Director & Designer
Contato: natalialima.art@gmail.com
I'm an Art Director and Graphic Designer with 18 years of experience in visual communication, digital campaigns, and brand development. Throughout my career, I've worked with brands such as Samsung, Banco BV, Smiles/GOL, Sensil (NILIT), and Pão de Açúcar, helping shape and strengthen their visual presence across digital channels.
My expertise lies in digital art direction and brand design, with a focus on bringing visual identities to life through ongoing communication. I believe a strong brand should work consistently across social media, campaigns, motion graphics, and performance marketing, not just within a set of brand guidelines. I've worked in multidisciplinary environments, collaborating with creative and marketing teams to develop and refine visual systems that improve creative efficiency, strengthen brand consistency, and support communication across multiple channels.
I also hold a degree in Portuguese Language and Literature, which brings an additional perspective to my creative approach, particularly in storytelling, conceptual thinking, and building clear, cohesive brand narratives.
Areas of Expertise:
- Art Direction and Creative Concept Development: Key visuals, visual systems, and creative adaptations for integrated marketing campaigns.
- Brand Design and Visual Identity: Development and evolution of brand identities across digital touchpoints, ensuring consistency and adaptability.
- Digital and Social Media Design: Social media content, motion graphics, and performance-driven creative assets for digital platforms.
My expertise lies in digital art direction and brand design, with a focus on bringing visual identities to life through ongoing communication. I believe a strong brand should work consistently across social media, campaigns, motion graphics, and performance marketing, not just within a set of brand guidelines. I've worked in multidisciplinary environments, collaborating with creative and marketing teams to develop and refine visual systems that improve creative efficiency, strengthen brand consistency, and support communication across multiple channels.
I also hold a degree in Portuguese Language and Literature, which brings an additional perspective to my creative approach, particularly in storytelling, conceptual thinking, and building clear, cohesive brand narratives.
Areas of Expertise:
- Art Direction and Creative Concept Development: Key visuals, visual systems, and creative adaptations for integrated marketing campaigns.
- Brand Design and Visual Identity: Development and evolution of brand identities across digital touchpoints, ensuring consistency and adaptability.
- Digital and Social Media Design: Social media content, motion graphics, and performance-driven creative assets for digital platforms.